‘Marvel is a Marvel-driven medium’: All it takes is firings, reshoots, overhauls, and disasters for the MCU to realize it can’t rewrite TV’s rulebook

Since the advent of scripted television, the medium has largely Marvel Cinematic Universe is back at the drawing board.

A bombshell story from Daredevil: Born Again has booted the majority of its key creatives and will effectively start from scratch once again when the strikes are over, but you can’t say it hasn’t been a long time coming.

The MCU’s Disney Plus content has in the case of She-Hulk: Attorney at Law and Secret Invasion. As one insider put it, “TV is a writer-driven medium, Marvel is a Marvel-driven medium.” 

Not any more, though. It’s noted that Marvel will now be hiring and relying upon showrunners, writing proof-of-concept pilots and show bibles, avoiding the recurring habit of shooting everything and then working backwards from there to see what went wrong. Daredevil: Born Again might need to be born again… again, but it could be the start of a brave new era for the superhero saga’s flagging episodic adventures.