<img src="https://sb.scorecardresearch.com/p?c1=2&amp;c2=36750692&amp;cv=3.6.0&amp;cj=1"> 'Oh god… this is foul': Sydney Sweeney goes all 'OnlyFans-esque' and it works, sparking concerns if 'straight men are okay' – We Got This Covered
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Image via Instagram/ sydney_sweeney

‘Oh god… this is foul’: Sydney Sweeney goes all ‘OnlyFans-esque’ and it works, sparking concerns if ‘straight men are okay’

This is a different kind of bold.

Sydney Sweeney definitely found a new way to sell soap. It’s salacious, controversial, and while it might leave your body clean… your mind might be entirely another story.

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Okay, quick recap for anyone who missed the prequel: once upon a time, Sydney Sweeney went public about the realities of being a movie star in the streaming era. Contracts aren’t what they used to be. Residuals? Practically Monopoly money. She revealed that the only way for up-and-coming stars to stay afloat these days is by taking on more projects — and jumping into the world of celebrity endorsements. And next thing we knew, she was doing ads for Dr. Squatch as the “Sydney Sweeney Body Wash Genie.”

The jokes came in hot. At first they were funny. Then… they got weird. In one ad, she’s lounging in a bathtub, and someone online joked that they’d buy her bath water. Then suddenly that’s all the comments became. Even he internet simply cannot be normal about Sydney Sweeney.

So here we are — it’s 2025 and anything goes. And in this case, literally anything. Dr. Squatch now claims to have taken droplets from Sweeney’s bath water – her used bath water – and created a special-edition soap… each bar containing said droplets.

Luckily for the Emmy nominee, this is a limited run. She won’t be asked to supply an eternal stream of bath water. According to CNN sources, fans just couldn’t stop asking — so the team at Dr. Squatch finally said, “Let’s do it!” As you might expect, the reactions have been… mixed.

Some people were completely appalled. One on X summed it up with: “Oh God, this is foul.” Most s were asking if ‘straight men are even okay’ given their palpable enthusiasm for the product. Honestly, not much to add to that. The Anyone But You star has certainly reached some career highs — this, however, is a different kind of bold.

Other s were more amused by the corporate logistics. Someone, somewhere, in a boardroom, actually pitched this with a straight face. “What if…” And the rest is body wash history. It’s bizarre, yes — but undeniably effective. The campaign has done wonders for brand recognition. And maybe, just maybe, this proves Sweeney really can sell anything. Now all we need is for the product to be a classic film next.

To her credit, Sweeney took the whole uproar in stride. She even posted a photo of the soap on her official Instagram. The newly single star was asked in a GQ interview whether she’s actually used it herself. Her answer? Not yet. But she did note that the product might encourage men to keep their bathrooms cleaner. A win for hygiene! Maybe the next product should be for men’s brains, too?

The entire thing is peak “too online.” One of those stories that, if you tried to explain it to someone not on social media, would sound like you’re reciting a Harry Potter spell. And yet — the soap itself? Innocent-looking enough. You could probably pick it up at a retail store without a second thought, never realizing the online chaos behind it.


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Author
Image of Fred Onyango
Fred Onyango
Fred Onyango is an entertainment journalist who primarily focuses on the intersection of entertainment, society, and politics. He has been writing about the entertainment industry for five years, covering celebrity, music, and film through the lens of their impact on society and politics. He has reported from the London Film Festival and was among the first African entertainment journalists invited to cover the Sundance Film Festival. Fun fact—Fred is also a trained pilot.